Marijuana & Cannabis News - The 420 Times
Advertisement
  • Home
  • CBD Oil
    • All
    • For Pets

    CBD vs THC: What New Consumers are Really Looking For?

    cbd-Medical-Uses

    Does CBD Come Out on Drug Tests?

    Cannabinoids In Beauty And Wellness

    Cannabinoids In Beauty And Wellness: The Rise Of Hemp-Infused Products

    CBD for Anxiety

    Using CBD for Anxiety

    pet cbd oil

    10 CBD Based Items For Pets – Is CBD Healthy for Pets?

  • Drug Testing
    how long CBG stays

    How Long Does CBG Stay in Your System?

    Does CBG Show Up on a Drug Test?

    Does CBG Show Up on a Drug Test?

    Medical-Marijuana-Regulations

    How Long Does Marijuana Stay In Your System?

    Publix Stores

    Does Publix Drug Test? (Their Policies Explained)

    Aerotek

    Does Aerotek Drug Test? (Aerotek’s 2023 Drug Testing Policies)

  • Industry News
    Cannabis Companies

    LEEF Brands Among U.S. Cannabis Companies Driving Market Innovations

    Buy weed online

    Buying Weed Online in Canada

    therapy image

    What Are The Best Additions To Cannabis To Make You Feel Better?

    latest cannabis news

    Cannabis News

    How to Clean a Dab Rig: The Complete Guide

    How to Clean a Dab Rig: The Complete Guide

  • 420 Times Exclusives
    Quick Fix Urine Review

    Quick Fix Urine Review

    how to pass marijuana drug test

    How to Pass a Marijuana Drug Test (4 Perfectly Legal Ways)

    passing drug tests

    The Ultimate Guide to Passing Drug Tests in 2023

    420

    Where Did 420 Come From?

    BoomBox

    Why Does Music Sound Better High?

  • Best Of The Best
    quality cannabis seeds

    How to Select Premium Quality Cannabis Seeds

    Hemp Leaf

    Best Internet Cannabis Forums

    How Hemper Single-Handedly Reshaped the Cannabis Industry

    How Hemper Single-Handedly Reshaped the Cannabis Industry

    Beard Oil Reviews

    CBD Beard Oils

    Dabbing

    What is Dabbing With Weed?

  • Exclusive Web Content
    • All
    • Activism
    • Ask An Old Hippie
    • Featured
    • Growing
    • Hemp
    • Know Your Rights
    • The United State Of Weed
    • The War On Drugs
    CBD Enthusiasts

    Why CBD Enthusiasts Are Turning to Premium Cannabis Light in 2025

    Cannabis Point of Sale System

    The Benefits of Using Cannabis Point of Sale System Software

    Apricot Mimosa

    Black Tie’s Apricot Mimosa PreRolled Joints: Sativa-Dominant Energy in Every Puff

    Cherry Zkittles

    Cherry Zkittles THC-A PreRolls: 2-Pack of Fruity, Flavorful Joints

    Anti-THC Mouth Spray

    5 Reasons to Use an Anti-THC Mouth Spray Before Bed

No Result
View All Result
  • Home
  • CBD Oil
    • All
    • For Pets

    CBD vs THC: What New Consumers are Really Looking For?

    cbd-Medical-Uses

    Does CBD Come Out on Drug Tests?

    Cannabinoids In Beauty And Wellness

    Cannabinoids In Beauty And Wellness: The Rise Of Hemp-Infused Products

    CBD for Anxiety

    Using CBD for Anxiety

    pet cbd oil

    10 CBD Based Items For Pets – Is CBD Healthy for Pets?

  • Drug Testing
    how long CBG stays

    How Long Does CBG Stay in Your System?

    Does CBG Show Up on a Drug Test?

    Does CBG Show Up on a Drug Test?

    Medical-Marijuana-Regulations

    How Long Does Marijuana Stay In Your System?

    Publix Stores

    Does Publix Drug Test? (Their Policies Explained)

    Aerotek

    Does Aerotek Drug Test? (Aerotek’s 2023 Drug Testing Policies)

  • Industry News
    Cannabis Companies

    LEEF Brands Among U.S. Cannabis Companies Driving Market Innovations

    Buy weed online

    Buying Weed Online in Canada

    therapy image

    What Are The Best Additions To Cannabis To Make You Feel Better?

    latest cannabis news

    Cannabis News

    How to Clean a Dab Rig: The Complete Guide

    How to Clean a Dab Rig: The Complete Guide

  • 420 Times Exclusives
    Quick Fix Urine Review

    Quick Fix Urine Review

    how to pass marijuana drug test

    How to Pass a Marijuana Drug Test (4 Perfectly Legal Ways)

    passing drug tests

    The Ultimate Guide to Passing Drug Tests in 2023

    420

    Where Did 420 Come From?

    BoomBox

    Why Does Music Sound Better High?

  • Best Of The Best
    quality cannabis seeds

    How to Select Premium Quality Cannabis Seeds

    Hemp Leaf

    Best Internet Cannabis Forums

    How Hemper Single-Handedly Reshaped the Cannabis Industry

    How Hemper Single-Handedly Reshaped the Cannabis Industry

    Beard Oil Reviews

    CBD Beard Oils

    Dabbing

    What is Dabbing With Weed?

  • Exclusive Web Content
    • All
    • Activism
    • Ask An Old Hippie
    • Featured
    • Growing
    • Hemp
    • Know Your Rights
    • The United State Of Weed
    • The War On Drugs
    CBD Enthusiasts

    Why CBD Enthusiasts Are Turning to Premium Cannabis Light in 2025

    Cannabis Point of Sale System

    The Benefits of Using Cannabis Point of Sale System Software

    Apricot Mimosa

    Black Tie’s Apricot Mimosa PreRolled Joints: Sativa-Dominant Energy in Every Puff

    Cherry Zkittles

    Cherry Zkittles THC-A PreRolls: 2-Pack of Fruity, Flavorful Joints

    Anti-THC Mouth Spray

    5 Reasons to Use an Anti-THC Mouth Spray Before Bed

No Result
View All Result
Marijuana & Cannabis News - The 420 Times
No Result
View All Result

CBD-Infused Drinks: What Comes With The New Beverage Trend?

by Shane Dwyer
September 3, 2019
0
CBD-Infused Drinks

The wave of legalization of cannabis across the US, especially when it comes to recreational one, has lead to a launch of numerous cannabis-infused products. Nevertheless, the first thing that comes to mind concerning cannabis is smoking it, eating it, and eventually vaping it. The idea of drinking it wasn’t on the radar until recently, but things are changing fast.

CBD-infused drinks are actually the next logical step. The global alcohol and soft-drink consumption are obviously slowing down due to cannabis legalization, so many companies see cannabis beverages as a new growth vector. When you look at the fact that Coca-Cola is also interested in cannabis-infused drinks there’s no doubt that they’re cemented as the hottest trend in today’s drink and food industry. So let’s take a look at what comes with this new trend.

Chasing The Millions

Predictions when it comes to cannabis-infused drinks are looking quite good - those containing THC would be worth $340 million by 2022, while those containing CBD could reach $260 million. This means that these drinks could become a $600 million market in the US in just a couple of years and easily outpace the growth of other categories of retail marijuana products. Coca-Cola is not the only company aware of this - other soda and beer producers are equally thirsty for these new opportunities. The largest beer import company (measured by sales), Corona-parent Constellation Brands, has become the largest stakeholder in Canadian pot cultivator Canopy Growth while Heineken didn't hesitate to introduce a range of cannabis sparkling water.  While it may seem that THC has the lead in this ʽrace for millionsʼ, CBD is actually a bigger game-changer as we’re about to see on Coca-Cola example. 

Health is a Trend

Since Coca-Cola is not only the world’s largest beverage company but also one of the most iconic consumer brands, it’s normal that this company has created the real media buzz when it comes to cannabis-infused drinks. Their talks with Aurora - a leading Canadian cannabis marketing and distribution company - are oriented towards developing beverages which are infused with CBD. The reason is quite obvious - their plan is to capitalize on health benefits of CBD, coming up with a drink that will ease symptoms such as cramping, pain, or inflammation. There are conditions that are better treated with THC, but CBD covers a much wider range, from anxiety to epilepsy.

Marketing campaigns such as holiday polar bear ads and their iconic labeling are not enough anymore to lure customers interest. Coca-Cola would acquire an edgier appearance by tying itself to cannabis, and there is a reason why they’re aiming at CBD. This company has not been keeping up with trends in beverages in the past, which now caught them flat-footed. They’ve missed the functional waters like Vitamin Water and coffee, and they’ve missed the energy drink phenomenon. They desperately need to catch on the latest trend, and cannabis is the biggest one there is at this point. And CBD is even bigger since health has become one of the most important trends of this modern age.

However, precisely due to the fact that health is a new trend, people are incredibly picky about it. There are those who are saying that adding CBD into the ʽpoisonʼ that causes cancer and diabetes is a huge oxymoron and therefore nothing more than a money grab. There are many companies who may find themselves in a similar situation, but that doesn’t mean that only health and wellness companies will be able to capitalize on CBD-infused drinks.  All it means is that it will require a careful approach and marketing.

Exploring The Market

From the reason mentioned above, as well as the fact that cannabis is not yet legal across all US states, large companies are still cautious. This is what provides the perfect opportunity for smaller firms to explore the market. And there is a lot to explore, such as the comparison with alcohol which emphasizes that cannabis drinks don’t have a high-calorie count of beer or wine and don’t give hangovers. With the millennial market looking for low-calorie alte​​rnatives, this is certainly a lead to follow. The whole cannabis industry is still in its infancy and there are still not many partners to dance with, especially when it comes to beverages.  Since cannabis market has seen a nearly 600% investment growth already in 2018, there’ no doubt that this new trend is a promising opportunity.

CBD-infused drinks are a trend that is certainly here to stay. Consumer behavior is changing causing the decline in sales of many beverage companies, and cannabis is the best bet to boost their brands again. At this point, specialized companies have the advantage but looking at the rapid legalization across the US there’s no doubt that bigger players will soon jump in.

Popular Posts

CBD Enthusiasts
Exclusive Web Content

Why CBD Enthusiasts Are Turning to Premium Cannabis Light in 2025

June 4, 2025
CBD Oil

CBD vs THC: What New Consumers are Really Looking For?

April 22, 2025
Vape Liquid
Vaporizers

How Vape Liquid Can Enhance Your Vaping Experience

January 9, 2025
Cannabis Point of Sale System
Exclusive Web Content

The Benefits of Using Cannabis Point of Sale System Software

December 14, 2024

Try Nature’s Script Hemp Extract E Liquid

The 420 Times

901 Pennsylvania Ave #597 Suite 2
Miami Beach, FL 33139
954-271-2540

Follow Us

Navigate

About Us
Write for Us
Weed Finder
Disclaimer
Privacy Policy

DMCA.com Protection Status

  • Home
  • CBD Oil
  • Drug Testing
  • Industry News
  • 420 Times Exclusives
  • Best Of The Best
  • Exclusive Web Content

© 2023 The420Times.com

No Result
View All Result
  • Home
  • CBD Oil
  • Drug Testing
  • Industry News
  • 420 Times Exclusives
  • Best Of The Best
  • Exclusive Web Content

© 2023 The420Times.com