More and more states are lifting bans on the production and sale of marijuana, for both medical and recreational reasons. If you have decided to turn your passion for weed into a business, you may not know exactly how to promote your business properly. After all, many people have the same idea as you do. Why would people go to your store over another? Here are the best marketing ideas for online marijuana dispensaries.
What Will I Learn?
1. Have the best product and exclusive products
Many people who enjoy marijuana want the finest product available. There are a lot of really good options out there, so you need to have product that exceeds expectations. Be sure to highlight this product in marketing materials and inside your store. When you do, be sure you let people know why it's the best.
Next, you need to have something that no one else has. Many times, you can strike a deal with a manufacturer to sell their item exclusively in your store. When you start to grow, you may even try to strike an exclusive deal with a strain promoted by a famous musician or actor.
2. Create a good name and logo
Marketing starts at the very beginning. The first thing people will see is your name and logo. Make sure these items gran the attention of the potential customer right away. You need to be clear about your product, and you need to be somewhat unique. You may need to go to the professionals to develop a logo that isn't the same logo people will drive past every day.
This business gives you a great opportunity to utilize social media marketing. Your clientele uses social media heavily, and you have a product that allows you to develop entertaining social media content that might even go viral. Widen your horizons and sign up for a business account on the most popular social media sites. There are plenty of digital assistants that can help you manage all of your social media accounts in one place. Showcase your best products with photos and videos. You can also even post funny memes.
However, it's important to maintain a certain level of professionalism. Don't post anything that can get you the wrong type of attention from the wrong type of people. That being said, it's okay to have a laugh. Be sure to invite people into your store with every post!
4. Have your customers help
People trust friend and family recommendations. Use this to your advantage by asking your most loyal local customers to help support your business by promoting your brand on social media. This will reach people who don't follow your business yet. People also tend to go to places they see their friends enjoy. You may even consider trading promotion for some product if the person is a significant social media influencer.
5. Loyalty programs
People like to save money. Give people the chance to save money on a product they buy regularly as long as they buy through you. Many stores, such as gas stations and clothing stores, do the same thing, so why can't a marijuana dispensary do it? Give customers the opportunity to get discounts after they buy a certain amount. The people are sure to come back to take advantage of that offer! You can put a deadline on the offer to ensure that they come back soon.
6. Promote yourself everywhere
Some people only think about work at the office, or dispensary. Don't take your hat off when you leave for the day. Literally. Get merchandise with your company logo and name on it. Continue to wear this merchandise while you go about your other daily tasks. You can get hats, t-shirts, pens, mugs, and many other items. Always carry business cards with your store's contact to tell people how to take advantage of your services. Make sure you portray yourself and your business in a positive light while you are wearing your merchandise.
Some people think that marijuana sells itself. However, there are more options than ever today. For that reason, you need to make yourself stand out and reach out to the people. Use these tips, and you'll watch your business grow just like your plants.