Members of Bob Marley’s family have joined forces with the Seattle-based company Privateer Holdings in order to launch what will be known as the world’s first international brand of cannabis under the trade name Marley Natural.

“Marley Natural is a brand with deep roots in the life and legacy of our father,” Cedella Marley, Bob’s daughter, explains in the attached video interview. “He’s smiling at what’s really happening.”

The brand is slated to start selling marijuana-related products in 2015 which will range from strains to vaporizers to topical salves infused with Jamaican botanicals and a variety of other items as well.

Bob’s family reached out to Privateer Holdings in early 2013 with an inspiration to carry on the legendary reggae artist’s name with positive views in respect to the effects of marijuana. The family’s goals united with Privateer Holdings’ viewpoint in regards to the legal marijuana industry.

“We wanted Bob Marley’s voice and vision — and his family’s vision — to help be a part of this movement of ending prohibition,” Privateer Holdings CEO Brendan Kennedy told the online publication GeekWire. “In many ways, he started the movement 50 years ago with his public comments about cannabis.”

Keep your eyes open for Marley Natural products coming to a marijuana retailer near you!

Be sure to check out the attached video for more details!