Politicians are constantly worried about “message.” It is a buzzword for them. It is what they want the public to hear as opposed to what is really going on.
The Drug Czar talks a lot about “message.” He recently said – again – that marijuana legalization sends the wrong message. From his point of view, this is very true.
The White House wants you to hear this message about marijuana: it’s very dangerous and addictive and will ruin your life. But they have a hard time pushing the old propaganda when things like the truth about marijuana are being spread everywhere via the internet. More and more teens are seeing that cannabis is not as dangerous as the government claims.
So when Drug Czar Gil Kerlikowske says marijuana legalization is not sending a good message, he means it is undercutting his message on marijuana. But in an age of instant and widespread communication, it is impossible to suppress the truth for long.
The “message” that is getting out about marijuana is more and more truthful every year, thanks in large part to the Internet. Maybe Gil Kerlikowske should care less about pushing his “message” and more about not lying to kids and teens.