The annual White House Correspondents’ Dinner was held in Washington D.C. last night, and one of the comedians making headlines this year is ABC late night host Jimmy Kimmel, who took the opportunity to take some jabs at the President over the medical marijuana crackdown.

It was done in a comedic way, but what Jimmy Kimmel did last night raised awareness of medical marijuana nationwide. I’m sure at least some people saw the stories on this incident today and looked up what is going on in medical marijuana, maybe unaware of what is really happening in states like California.

The power of media and its amplification across the internet and social networks cannot be underestimated. It is a power unknown before in human history. We must use it to our advantage.

– Joe Klare

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