The folks at The Marijuana Policy Project are certainly putting their money where their mouth is this week when it comes to The Regulate Marijuana Like Alcohol ballot initiative in Colorado. From an email alert from Rob Kampia, MPP’s Executive Director:

Have you ever wished that the $10 bill in your pocket was actually a $100 bill instead? Well, that’s what we can do for you to celebrate 4/20 this month …

For every $1 you donate to MPP this week, we’ll give $10 to the historic campaign to end marijuana prohibition entirely in Colorado — the initiative that’s already confirmed to be on the statewide ballot on November 6.

Thankfully, a wealthy MPP supporter has given us the financial flexibility to honor this 10-to-1 match with up to $1,000,000! So I’m hoping that you and our other allies will be willing to donate up to $100,000 between now and Friday.

To make things even more exciting, any new monthly credit card donations that are started between today and 4/20 will be multiplied by 12 — for the full value of a year-long pledge — and then still trigger the 10-to-1 match for Colorado!

This means that starting a $10 monthly credit card donation today … times 12 months … times the 10-1 match … will trigger a $1,200 donation to Colorado, which will be in addition to your personal donation to MPP.

This is a huge opportunity, and it’s not going to happen again. Would you please make a one-time or a monthly donation today?

We’re extremely excited about the pending ballot initiative in Colorado, which would make this state the first place in the world to regulate marijuana like alcohol. But we obviously have many different campaigns and lobbying efforts we can and should support with our general fund. So we’re giving you and MPP’s other supporters the opportunity to tell us how much we should donate. If you want to see Colorado change the course of marijuana history, this is your time to act. Check out the graphic below to see just how far your donation will go, and start your pledge today!

A great way to celebrate 4/20 week and direct the cannabis community’s energy directed toward activism. If you don’t have the money to spare, spread the word on your social networks so those who are able can contribute. Activism is needed now, more than ever.

- Joe Klare