The tradition of naming marijuana strains after “celebrities” is becoming well entrenched, especially in California. But lawyers for NBA breakout star Jeremy Lin are not amused that a strain known as “Linsanity” is making the rounds at medical marijuana dispensaries.
Some dispensaries have already stopped selling the strain – or least peeled off the label and picked a new name or, more likely, let the strain revert to its original name. They received cease and desist letters from Lin’s legal team, threatening prosecution.
Lin filed his claim on the word “Linsanity” on February 13th, and word about the strain seemingly didn’t appear until earlier this month. But lawyers for Lin say the timing doesn’t matter, it’s his name that the word was derived from – a fact no one can really dispute – and other enterprises are not allowed to use it without his permission.
I must reiterate, this habit of re-naming strains for the infamous and well-known of the day doesn’t make much sense business-wise. You can’t build a brand by continually changing names. Imagine if you went to the store to buy Tide laundry detergent but instead had to find it under it’s new name, Destiny’s Child. You would probably just pick another name well-known to you.
It may be humorous, but naming strains after celebrity babies and basketball players doesn’t help patients and puts medical marijuana operators under legal scrutiny because of their ignorance of copyright laws.