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World-renowned author will offer gardening tips and educational features

Cannabis cultivation expert Jorge Cervantes is responsible for expanding the knowledge of growers worldwide, sharing his knowledge through more than 20 top-selling gardening books–beginning with The Indoor Marijuana Horticulture (AKA the bible) nearly 30 years ago–and a popular series of videos.  His methodical study of plants has led to technological advances in the field of growing.  At the same time, Cervantes has become a leader in dispelling prevalent myths about marijuana.

“Jorge is one of the bright lights of the marijuana movement,” said The 420 Times’ Editor, David Brian.  “Thousands of growing enthusiasts owe their success to his knack for explaining the fundamentals of gardening.  And, through his openness, he has educated thousands more about the ‘not so scary’ reality of cannabis.  Putting Jorge Cervantes in direct contact with The 420 Times’ readers is the beginning of a very interesting dialogue.”

Cervantes will begin his monthly column with the August edition of The 420 Times Magazine and here at www.the420times.com.  The contributions will include a variety of educational features and growing tips from the world’s foremost author on marijuana gardening.  In addition to his column for The 420 Times, Cervantes will soon release a new video channel featuring his insights on marijuana cultivation at www.jorgecervantes.tv.

Jorge Cervantes says his knowledge of cannabis gardening is a natural extension of his love of plants.  In spite of having some fun with his image as the ‘guru of ganja,’ Cervantes takes his role as an information source seriously, telling The 420 Times that his techniques are the result of “a lot of studying.”  Surprisingly, Cervantes says one of the most common mistakes growers make is, “too much tender loving care.”

“Jorge is, without a doubt, at the top of his field and we’re proud to have him in The 420 Times” says Brian.  “No pun intended!”

To help celebrate Jorge Cervantes joining The 420 Times team, we are giving away 12 copies of Jorge’s books – signed by the legend himself – to randomly picked fans of The 420 Times page on Facebook. We will be giving away 3 books a day over the next four days, so if you want a shot at one, make sure you “Like” us on Facebook.